2026

Boitano is more than 70 technologists, product people and business developers in Oslo and Ålesund, and everyone who works there owns it equally. They help companies from startups to large groups build the products and companies of the future, where technology and business meet. I joined as a consultant in 2026, where I help clients shape their products and design them all the way into production.

Boitano logo on a pink background

Co-founded venture

Synkd

2026

Synkd is a field operations platform for service businesses that connects planning, execution, and customer experience in one seamless flow. By structuring the entire job from booking to completion, it keeps workers and customers aligned with the right information at the right time. Built AI-first, it combines a live office view, a worker app, and a customer link where customers book and pay without an app or login. I’m co-founder and responsible for product, design, and marketing.

Synkd logo on a blue and green gradient

2022

Tings was a circular consumer platform that automatically built a digital inventory of the things you own, using integrations with major retailers and email-based receipt data. In collaboration with companies like IKEA, Elkjøp, Eplehuset, Anton Sport, and Naturkompaniet, we built a product that reached 50,000 users, registered over one million items, and at one point accounted for 1% of all new listings on FINN. I was co-founder with end-to-end responsibility for product, design, and marketing.

Tings website: “Gi tingene dine superkrefter”, with the app showing a jacket on a phone

2021

Share was a startup built at Railway to make borrowing cars from friends safe and simple. We reduced social and financial risk by introducing temporary insurance in partnership with If, covering deductibles during loans, and a trip calculator to fairly compensate owners. Through partnerships with If and NAF, the app grew to 5,000+ users with minimal marketing. As Head of Design, I shaped the concept, user experience, and brand in close collaboration with the team.

Share ad: “Null stress å dele med venner og familie”, next to a car

2020

SpotOn was a digital service that made booking electricians simple by standardizing and automating the entire process from need to completed job. Users could get instant fixed pricing, choose a time, and book certified professionals through a seamless flow. In partnership with Elektroimportøren and their nationwide network, we built a scalable service combining configurator, booking, logistics, and quality assurance. I had end-to-end responsibility for product and design.

SpotOn logo

Before we changed name

2019

Orbit was a proptech platform that enabled people to work anywhere by aggregating unused office space and making it accessible in real time through a single subscription. By connecting space providers with users, we increased utilization and created a flexible workspace network. Used by partners like OBOS, R8 Property, and Evolve, the platform combined booking, access control, and data to match supply and demand. Members could open unstaffed buildings with a wave of the hand, the app, or an Orbit card, through Openpath integrations with Salto and Assa Abloy locks. I was a ghost co-founder responsible for brand, product, design, and marketing.

Orbit logo over a dark office building facade

2018

Oi was a banking app developed in collaboration with Gjensidige Bank, aiming to make banking more relevant by focusing on real everyday financial problems. It gave users a balance they could actually trust by automatically accounting for fixed expenses and showing what was safe to spend. By analyzing transaction data, it turned a static bank balance into a proactive and understandable financial overview. Features like expense categorization and daily budgets helped users make better financial decisions. I was responsible for concept, branding, and product design.

Oi app icon on a purple gradient

2017

Lytte is a platform for internal leader communication that enables organizations to share short, personal audio messages at scale. In a fragmented digital landscape, it helps leaders cut through noise and ensure important messages are actually heard. The product combines simple recording, distribution, and feedback to create more engaging and effective communication. Used by companies like Orkla, Glitre Energi, and UiT, I had end-to-end responsibility for product, design, and marketing.

The Lytte app on a phone, showing audio messages from a leader

2016

Flyt was an energy app that gave users control over their electricity usage and costs by turning a complex expense into a predictable one. Through real-time insights, alerts, and smart estimates, it helped users understand their consumption before the bill arrived. The product combined usage tracking, proactive notifications, and integrated payment into one experience. I was responsible for brand, product, design, and marketing materials.

Flyt: “En strømregning uten overraskelser”