After high school, I joined Railway in Oslo, where I got to work with some of Norway’s largest companies and help shape products used by millions of people. More importantly, it taught me that good design is never just about surfaces. It’s about understanding people, spotting leverage, and making useful things that hold up in the real world.
Over time, my role expanded from design into product, and from product into company building. I became increasingly drawn to the earlier, messier stages — where the challenge is not just to make something work, but to figure out what should exist in the first place, why it should matter, and how to build the right conditions around it for it to have a real chance.
That’s still the work I love most.
What excites me most is not taking someone else’s idea and turning it into polished sketches. It’s helping shape a company from the inside — starting with a real understanding of the problem, defining the opportunity, and figuring out what kind of product, team, and business should exist around it.
Over the years, I’ve usually been involved far beyond design: from early research and concept development to partner strategy, roadmap, team setup, launch, and the constant refinement that happens when an idea meets reality. The part I know best is the journey from insight to company — not just from idea to interface.
Over the years, I’ve had the chance to build with and learn from people across startups, new ventures, and established companies.
Through consulting, partnerships, and company building, I’ve worked with people from organizations such as Telia, Gjensidige, DNB, FINN, IKEA, OBOS, Elkjøp, Circle K, Orkla, and others.
Some of these collaborations were about improving existing products. Others were about finding the seeds of entirely new ones.
Right now, I’m working on Synkd — a live operations platform for people who make home visits.
Millions of service businesses still coordinate their day through calls, texts, delays, guesswork, and tools that were never really built for the reality of field work. Synkd exists to make that world run better — for the companies, for the workers, and for the people waiting at home.
I’m drawn to problems like this: large, overlooked categories where better systems can create better experiences for everyone involved.
The companies I’ve co-founded have been featured in outlets such as Dagens Næringsliv, Finansavisen, NRK, TV 2, Shifter, and Nettavisen, among others.
I’m proud of the attention, but even more interested in the work that made it worth covering in the first place.
